Data management and data cleansing

Data is the new gold.

Do you collect data and addresses of (potential) customers? Then a clean and up-to-date address database is crucial for the success of your mailings and other marketing actions. Errors in addresses lead to returns, additional costs and a less professional image.

Manu-Mail helps you turn loose lists and scattered files into one clear, structured and cleaned database. Each campaign starts from reliable data and your mailings become more efficient and less expensive.

Data management at Manu-Mail

• B2B addresses: we are a dealer of professional B2B address databases.
• Merging files: we combine different data files into one address database with a uniform structure.
• Analysis of contact data: we check names, addresses and towns for errors and inconsistencies.
• Data cleansing: strange characters and illogical data are removed or corrected.
• Standardisation and enrichment: we make your data consistent and can enrich them with extra information.
• Check with the Bpost street file: addresses are verified and corrected using the official Bpost street file.
• Deduplication: duplicate records and addresses are filtered out so recipients don’t receive the same mailing several times.
• Clear reporting: you receive both a cleaned address file and an overview of the corrections and duplicates.
• After-care after the mailing: processing of returns, updating of opt-outs and adding new customers to your database.

A strong base for all your marketing

A high-quality address file is the foundation for:

• targeted direct mailings with minimal waste;
• focused online marketing and email campaigns;
• a thoughtful direct marketing plan in the long term.

Of course, we take current privacy legislation and GDPR guidelines into account. Together, we review which data you collect, how you manage them and how we can use them safely and responsibly.